March 1, 2022
CE Brands Announces New Distribution Agreements
In Central and Eastern Europe and South Asia
Calgary, Alberta,Canada -March 1, 2022 - CE Brands Inc.(TSXV: CEBI; CEBI.WT) (“CE Brands”or the “Company”) is pleased toreport that eBuyNow eCommerce Ltd. (“eBuyNow”),a wholly-owned subsidiary of CE Brands, has entered into strategic distributionagreements (the “Distribution Agreements”)with AITONIX (“Aitonix”) and SmileMarket Inc. (“Smile”)(each a “Distributor” and collectively the “Distributors”) to further expand theCompany’s global distribution capabilities into Central and Eastern Europe andSouth Asia.
The Distributors will initially be granted distribution rights to CEBrands’ smartwatches including the recently announced moto watch 100 (www.motowatch.com) which is part of the Company’s new line of Moto Smartwatches beinglaunched in 2022.
Smile will add Bangladesh, Nepal and Sri Lanka to its existing distributionagreements with CE Brands which includes several Central and South Americancountries while Aitonix will have distribution rights? in Romania, Greece,Croatia, Serbia, Bulgaria and the Ukraine.
“As we continue to fulfill our strategy of increasing our network ofdistribution partners in major territories globally it is important to expandour sales channels in Central and Eastern Europe with Aitonix as well asincrease our presence in South Asia with the new territories added to ouragreement with Smile. The Motorola brandis globally recognized and the recently released range of 2022 MotorolaSmartwatches has contributed to the expansion of CE Brands’ distributionnetwork,” said Craig Smith, CEO of CE Brands. “These new Agreements reflect theglobal appeal of our Motorola branded Smartwatch product line and ourcommitment to expand CE Brands’ presence in global retail markets.”
In each of the Distribution Agreements, the Distributor will beappointed as eBuyNow’s exclusive authorized distributor of certain CE Brandsproducts, within their respective designated territories for a period of 2years with potential for future extensions.
Neitherthe TSX Venture Exchange nor its Regulation Services Provider (as that term isdefined in the policies of the TSX Venture Exchange) accepts responsibility forthe adequacy or accuracy of this release.
For more information, please visit www.cebrands.ca.
Tobe added to the CE Brands’ distribution list please register at www.cebrands.ca/investors.
About CE Brands
CE Brands Inc. develops products with leading manufacturers and iconicbrand licensors by utilizing proprietary data that identifies key marketopportunities. With sales today in over 70 countries, our innovative,highly repeatable process, which we call the “CE Method”, has created anoptimal growth path for CE Brands to be the premier global licensed brandmanufacturer.
Forward-LookingInformation
This press release containsforward-looking information within the meaning of applicable securities laws.In general, forward-looking information refers to disclosure about futureconditions, courses of action, and events. The use of any of the words “anticipates”,“believes”, “expects”, “intends”, “plans”, “will”, “would”, and similarexpressions are intended to identify forward-looking information. Moreparticularly and without limitation, this press release includesforward-looking information with respect to the anticipated demand for ourMotorola branded Smartwatch product line in the Central and Eastern Europe andSouth Asia markets, further expansion into retail markets, future growth ofSmartwatch sales, potential future extensions with the Distributors, theanticipated launch timelines and anticipated availability, performance andappeal of Motorola products, including the moto watch 100 and the Company’sexpectations related thereto.
The forward-looking information is based on certain key expectationsand assumptions, including the timing of the resumption of manufacturingoperations at the Company’s partner factories in Asia and the timing of productshipments and deliveries.
Although CEBrands believes that the expectations and assumptions on which suchforward-looking information is based are reasonable, undue reliance should notbe placed on the forward-looking information because CE Brands cannot give anyassurance that they will prove to be accurate. By its nature, forward-lookinginformation is subject to various risks and uncertainties, which could causethe actual results and expectations to differ materially from the anticipatedresults or expectations expressed in this press release. Such risks anduncertainties include, among others, the impact of the evolving Covid-19pandemic on the Company’s business, operations and sales; reliance on thirdparty manufacturers and suppliers; the Company’s ability to stabilize itsbusiness and secure sufficient capital; the Company’s available liquidity beinginsufficient to operate its business and meet its financial commitments, whichcould result in the Company having to refinance or restructure its debt, sellassets or seek to raise additional capital, which may be on unfavorable terms,if available at all; the inability to implement the Company’s objectives andpriorities for 2022 and beyond, which could result in financial strain on theCompany and continued pressure on the Company’s business; risks associated withdeveloping and launching new products, including the moto watch 100 andproducts that the Company anticipates will be launched in the future (includinga mid-level smart watch); increased indebtedness and leverage; the fact thathistorical and projected financial information may not be representative of theCompany’s future results; the inability to position the Company for long-termgrowth; risks associated with issuing new equity including the possibledilution of the Company’s outstanding common shares; the value of existingequity following the completion of any financing transaction; the Companydefaulting on its obligations, which could result in the Company having to filefor bankruptcy or undertake a restructuring proceeding; the Company being putinto a bankruptcy or restructuring proceeding; and the risk factors included inCE Brand’s continuous disclosure documents available on www.sedar.com. Readers are cautioned not to place unduereliance on this forward-looking information, which is given as of the date ofthis press release, and to not use such forward-looking information other thanfor its intended purpose. CE Brands undertakes no obligation to update publiclyor revise any forward-looking information, whether as a result of new information,future events, or otherwise, except as required by applicable securitieslegislation.
Further Information
Forfurther information about CE Brands or its principal operating subsidiary,eBuyNow eCommerce Ltd., please contact:
KalvieLegat Rob Knowles
Chief FinancialOfficer Manager, Investor Relations
778-771-0901 1-855-770-2324